今日董明珠与雷军赌局落幕格力下一个对手是谁

董明珠与雷军赌局落幕， 格力下一个对手是谁？

4月28日晚间，随着格力电器2018年财报的揭晓，格力电器董事长董明珠与小米集团董事长雷军之间的五年赌约也尘埃落定。 inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; letter-spacing: 0.544px; text-align: justify;">4月28日晚间，随着格力电器2018年财报的揭晓，格力电器董事长董明珠与小米集团董事长雷军之间的五年赌约也尘埃落定。从营收上来看，格力首次突破2000亿元，而小米3月公布的2018年年报显示全年营收为1749亿元，董明珠成为赢家，但从增速来看，雷军也并未落后。虽然赌局已落定，但对于格力而言，混改大幕才刚开启，下一个对手又将浮现。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.5em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 营业总收入为2000.24亿元，同比增长33.33%；归母净利润为262.03亿元，同比增长16.97%。格力电器交出了一份稳健的财报。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.5em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 除了双双增长的营收和经历，格力电器的慷慨分红也是值得关注的点。根据财报，格力电器拟每10股派发现金15元（含税），累加2018年半年度36.1亿元的分红，2018年全年累计分红超过126亿元，刷新历年分红纪录。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.5em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 从格力电器的分业务收入构成看，空调业务仍然是绝对的龙头，虽然在整体营收中的占比从前年的83.22%下降到去年的78.58%，但在2018年格力空调业务收入达到1556.8亿元，同比增长26.15%；且毛利率仍高达36.48%，但同比微降0.59%。

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inkMacSystemFont, Helveti2、用于飞机上耐燃、耐油的各种连接器;耐候、耐蠕变的天线罩等;ca Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.5em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 五年来，格力电器虽然经历了一些波折，但业绩依然取得了增长。2013年，格力电器的营业总收入达1200.43亿元；2014年增至1400.05亿元。

inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.5em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 2015年，由于空调市场低迷，格力电器的营业总收入滑坡至1005.64亿元。逐步化解库存压力之后，格力电器 重新爬坡 ，2016年营业总收入回升到1101.13亿元；乘借2017年空调市场的回暖，格力电器营业总收入攀升到1500.2亿元的新高峰。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.5em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 令人意外的是，在格力发出财报后，花旗表示将格力电器评级由买进下调至卖出，将格力目标价由58元下调至47元。花旗称，下调格力评级因2018年派息比率48%低于2017年的60%，且全年业绩表现欠佳。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.5em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 不过，这一负面评级并未影响格力电器的股价。4月29日早盘，格力电器小幅低开后迅速下行，跌幅一度扩大近2%，随后开始拉升，截至4月29日收盘，格力电器涨逾2.01%。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.5em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 由于董明珠与雷军的赌约，格力电器的2018年财报成了业内关注的焦点，从营业收入来看，董明珠取得了这场赌约的胜利。但如果从这五年的增幅来看，小米营收增幅达6.6倍，利润增幅为24.8倍，远高于格力，也可以视为雷军的成功。因此，这可谓是一个双赢的结果。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.5em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 未来，对于格力电器和小米来说，既要坚守主业，又要拓展具有高效、节能的优势和较高的性价比多元化业务，而双方选择的方向也将决定五年后的胜局。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.5em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 在刚刚过去的小米年会上，雷军宣布了+AIoT的 双引擎 ，并称这就是小米未来五年的核心战略。雷军称，AIoT对外是AI+IoT（人工智能+物联平台），但对内而言，AIoT就是 All in IoT ，并声称五年要在这一领域投入100亿元，可谓极度重视。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.5em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 今年初，小米集团战略入股TCL集团，在重组之后，TCL集团已经将战略调整为专注半导体显示业务、材料业务及新兴业务。这也意味着，小米未来也会在半导体领域分一杯羹。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.5em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 与小米的AIoT核心不同，在此次发布的财报中，格力电器则着重强调了多元化的布局。公告称，格力电器为进一步完善销售渠道，促进线上销售，推广新兴产业产品。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.5em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 随着家电行业进入饱和期，格力电器要想做大做强，必须向多元化发展转型。董明珠已经开始布局，在获得连任后，喊出在2023年冲刺6000亿元营收的口号，并规划了格力电器多元化蓝图，将来要形成空调、生活电器、高端装备和通信设备四大板块。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.5em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 一个是从互联模式逐渐链接传统产业，一个是传统产业开始转型创新互联+，最终人们发现，格力电器和小米其实是殊途同归。 产业观察家洪仕斌说。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.5em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 格力电器的2018年年报也将成为格力电器混改的分水岭。4月8日晚间，格力电器发布公告称，格力集团拟通过公开征集受让方的方式协议转让格力集团持有的格力电器总股本15%的股票，最终转让价格以公开征集并经国有资产监督管理部门批复的结果为准。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544p满量程同1分辨率x; text-align: justify; text-indent: 0px; line-height: 1.5em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 一位接近格力电器的人士表示： 考虑到格力电器的行业地位、市值规模和市场影响，本次控股权转让有望成为新时期国企混改的全新标杆。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.5em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 不过这一颇受关注的股权转让一事尚未有定论。目前，格力电器的最大股东仍是珠海格力集团有限公司，持股比例为18.22%。香港中央结算有限公司持股比例由去年三季度末的7.86%上升至8.17%。而中国证券金融股份有限公司、中央汇金资产管理有限公司持股比例未变。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.5em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 从另一方面来说，美的集团仍然是格力电器的最大劲敌。美的集团2018年营业总收入为2618.2亿元，同比增长8.23%；净利润216.5亿元，同比增长16.33%；实现归属于母公司所有者的净利润202.31亿元，同比增长17.05%。尽管格力电器已经在市值上超越了美的集团，但从营收的角度比较，格力电器还需要努力。

inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; box-sizing: border-box !important; word-wrap: break-w在聚氨基酸实际生产放大的进程中ord !important;">

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; line-height: 1.5em; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 若本次股权转让能够完成，意味着格力有望拉开新一轮国企混改序幕。国企混改利好公司治理改善，短期能够突破国企管理层的任期限制，治理方式趋于灵活化，业绩向好确定性增强；长期有望推出更加积极灵活的股权激励措施，弱化委托代理问题，提高经营效率，促进平稳健康发展。此外，公司持续深化多元化战略，混改有望形成股东成分多样化的股权结构，进一步提升管理层话语权，或将推动公司多元化版图清晰化，不断扩大产业链优势和品牌影响力，为格力未来业绩稳定向好趋势提供有力支撑。 华创证券分析师董广阳说。

董明珠与雷军赌局落幕， 格力下一个对手是谁？ 由中国机电产品交易（简称机电）整理发布。如需要转载，请注明文章来源，更多关于机电行业资讯，请点击关注：中国机电产品交易 机电信息